ื—ื•ื•ืช ื“ืขืช: ื”ืคืจื“ื•ืงืก ืฉืœ ืžื–ื›ืจื•ืช ื ืกื™ืขื” ื‘ืขื•ืœื ื“ื™ื’ื™ื˜ืœื™

ื—ื•ื•ืช ื“ืขืช: ื”ืคืจื“ื•ืงืก ืฉืœ ืžื–ื›ืจื•ืช ื ืกื™ืขื” ื‘ืขื•ืœื ื“ื™ื’ื™ื˜ืœื™

ื›ืœ ืžื™ ืฉืกื•ืจืง ืืช ืžื“ืคื™ ื”ืกืคืจื™ื ืฉืœื™ ื›ื“ื™ ืœืงื‘ืœ ืชื—ื•ืฉื” ืฉืœ ื”ื˜ืขื ื•ื”ืื™ืฉื™ื•ืช ืฉืœื™ ื™ื™ืชืงืœ ื‘ื”ื›ืจื— ื›ืžื” ืžื“ืจื™ื›ื™ื ืืจื•ื›ื™ื ืฉืœ ืชืืจื™ืš.

ืื ื“ืคื“ืคืŸ ืกืงืจืŸ ื”ืจื™ื ืืช ืขื•ืชืง 1997 ื”ืžื•ื›ื” ืฉืœ Lonely Planet ื˜ื”ื™ื˜ื™ & ืคื•ืœื™ื ื–ื™ื” ื”ืฆืจืคืชื™ืช ืื•ืœื™ ื”ื ืžืฆื™ื™ื ื™ื ืจื™ื— ืžืชืงืชืง ืฉืœ ืคืจื— ื™ืœืื ื’ ื™ืœืื ื’ ืฉืขื“ื™ื™ืŸ ืงื™ื™ื ื™ื•ืชืจ ืžืขืฉื•ืจ ืœืื—ืจ ืฉืœื—ืฆืชื™ ื›ืžื” ืคืจื—ื™ื ื‘ื™ืŸ ื”ื“ืคื™ื, ืื• ืืช ื”ืกื™ืžืŸ ืขืœ ื”ื›ืจื™ื›ื” ื”ืื—ื•ืจื™ืช ืฉืœ ืžืงืง ืœืฉืขื‘ืจ ืฉื ื™ืกื” ืœื—ืœื•ืง ืื™ืชื™ ื—ื“ืจ ืืžื‘ื˜ื™ื” ืงื˜ืŸ, ืื• ื”ืคื™ื ื•ืช ืžื•ื›ืชืžื•ืช ื•ืžืคื•ืชืœื•ืช ืžื’ืฉื, ื–ื™ืขื” ื•ืžื™ ื™ื.

ืื ื™ ืœื ืฉื•ืžืจืช ืืช ื”ืกืคืจ ืœื˜ื™ืคื™ื. ืื ื™ ืฉื•ืžืจ ืืช ื–ื” ื›ื™ ื›ืœ ื“ืฃ ื”ื•ื ืฉืงื•ืข ื–ื™ื›ืจื•ื ื•ืช. ื”ื ืขืฉื•ื™ื™ื ื’ื ืœื”ื‘ื—ื™ืŸ ื›ื™ ื”ืžื“ืจื™ื›ื™ื ืœื”ืคืกื™ืง ืœื”ื•ืคื™ืข ืขืœ ื”ืžื“ืฃ ืฉืœื™ ืื—ืจื™ 2010 ื‘ืขืจืš, ื›ืืฉืจ ืื ื™ ื–ื– ื™ื•ืชืจ ื•ื™ื•ืชืจ ืคื•ืจืžื˜ื™ื ื“ื™ื’ื™ื˜ืœื™ื™ื ื‘ืœืชื™ ื ืจืื™ื ื”ืฆื•ืคื” ืžื–ื“ืžื ื™ื. ื ืจืื” ืฉื™ืฉ ืคืขืจ ื‘ื—ื™ื™ื ืฉืœื™.

ื›ืžื• ื”ืชืงืฉื•ืจืช ืžืฉืžืจื•ืช ืž ืžื•ื—ืฉื™ ื›ื“ื™ ืžื•ื—ืฉื™ ืคื•ืจืžื˜ื™ื - ืชื”ืœื™ืš ื”ืžื›ื•ื ื” ืœืขืชื™ื ืงืจื•ื‘ื•ืช "dematerialisation" - ื–ื” ื–ื•ืจืง ื›ืžื” ืฉืืœื•ืช ืขืœ ื–ื”ื•ืช. ื‘ื”ื™ืขื“ืจ ืื•ืกืคื™ ืžื•ืกื™ืงื”, ืกืคืจื™ื ื•ืืœื‘ื•ืžื™ ืชืžื•ื ื•ืช ื‘ืชืฆื•ื’ื”, ื›ื™ืฆื“ ืื ื• ืžื‘ื˜ืื™ื ืืช ืžื™ ืฉืื ื—ื ื• ื ืžืฆืื™ื ื‘ื‘ืชื™ื ืฉืœื ื•? ืžื” ื”ื ืชื—ื™ืœืช ื”ืฉื™ื—ื” ืฉืœื ื•? ื•ืื™ืš ืืชื” ื™ื›ื•ืœ ืœื”ืขืจื™ืš ืืช ืื•ืคื™ื• ืฉืœ ืžื™ืฉื”ื• ื‘ืœื™ ืœื‘ืงืฉ ืžื”ื ืœืžืกื•ืจ ืืช ื”ืžื›ืฉื™ืจื™ื ืฉืœื”ื?

ื”ื–ื”ื•ืช ื”ื™ื ืจืง ื—ืœืง ืžื”ื ื•ืฉื, ื•ื’ื ื—ืœืง ืฉื˜ื—ื™ ื™ื—ืกื™ืช. ืื•ื‘ื™ื™ืงื˜ื™ื ืฉืื ื• ืื•ืกืคื™ื ื”ื ืฆื•ืจื” ืฉืœ ืื—ืกื•ืŸ ื–ื™ื›ืจื•ืŸ, ืžืคื” ืชืœืช ืžืžื“ื™ืช ืฉืœ ืื ืฉื™ื, ืžืงื•ืžื•ืช ื•ืจื’ืฉื•ืช ืžื ืงื•ื“ื•ืช ืฉื•ื ื•ืช ื‘ื—ื™ื™ื ื•. ืžื—ืฉื‘ื™ื ืžืฉืชืžืฉื™ื ื‘ื’ื™ื‘ื•ื™; ืื ื• ืžืฉืชืžืฉื™ื ื‘ืžื–ื›ืจื•ืช. ื”ืžื™ืœื” 'ืžื–ื›ืจืช' ื ื•ื‘ืขืช ืžื”ืฆื•ืจื” ื”ืœื˜ื™ื ื™ืช ืฉืœ ื”ืœื˜ื™ื ื™ืช ืชื–ื›ื•ืจื•ืช, ืœื–ื›ื•ืจ. ืžื–ื›ืจืช ื“ื•ืจืฉ ืœืš ืœื–ื›ื•ืจ ื‘ืื•ืคืŸ ืคืขื™ืœ. ื—ืฉื‘ืชื™ ืฉืงืขืจืช ื”ืขืฅ ื”ืžื ื’ื• ื”ืžื’ื•ืœืคืช ืฉืงื ื™ืชื™ ื‘ืฆ'ื™ืื ื’ ืžืื™ ื”ื™ืชื” ื™ืคื” ื›ืฉืงื ื™ืชื™ ืื•ืชื”. ืขื›ืฉื™ื• ืื ื™ ื—ื•ืœืงืช ืขืœ ืขืฆืžื™ ืœืฉืขื‘ืจ, ืื‘ืœ ืื ื™ ืฉื•ืžืจืช ืืช ื–ื” ื›ื™ ื–ื” ืžืขื‘ื™ืจ ืื•ืชื™ ื™ืฉืจ ืœืื•ืชื• ืจื’ืข, ืžืฉื•ื˜ื˜ืช ื‘ืฉื•ืง ื”ืœื™ืœื” ืขื ื—ื‘ืจื™ื, ืžืขืฉื ืช ืกื™ื’ืจื™ื” ื›ืื™ืœื• ืื ื™ ื‘ืืžืช ืื•ื”ื‘ืช ืืช ื–ื”, ืžืฉื•ื›ื ืขืช ืฉื”ื›ื™ืก ืฉืœื™ ืขื•ืžื“ ืœื”ื™ื‘ื—ืจ - ืื‘ืœ ืคืขื ืื—ืช, ืœื ืžืžืฉ ืื›ืคืชื™ื•ืช ืื ื›ืŸ. ื–ื•ื”ื™ ืงืขืจื” ืžื›ื•ืขืจืช ื—ื–ืงื”.

ื‘ืžื—ืฉื‘ื™ื, ื”ื–ื™ื›ืจื•ืŸ ืขื•ื‘ืจ ืžืชื™ืงื™ื ืขืœ ื”ืฉื•ืœื—ื ื•ืช ืฉืœื ื• ืœืขื ืŸ - ื›ืŸ, ืืคื™ืœื• ื”ื–ื™ื›ืจื•ืŸ ืฉืœ ื”ืžื—ืฉื‘ื™ื ื ืจืื” ื›ืื™ืœื• ื”ื•ื ื—ืกืจ ืžืฉืžืขื•ืช. ื”ืื ื”ื–ื™ื›ืจื•ืŸ ื”ืื ื•ืฉื™ ื™ื›ื•ืœ ืœืขืฉื•ืช ืžืขื‘ืจ ืžืงื‘ื™ืœ ืœืขื•ืœื ืฉืœ ืžื–ื›ืจื•ืช ื“ื™ื’ื™ื˜ืœื™ื•ืช ื‘ืœื‘ื“? ืื• ืฉืžื ืงืฉื” ืœื ื• ืœื”ืชื™ื™ื—ืก ืœื”ืขืชืงื™ื, ืœืื•ื‘ื™ื™ืงื˜ื™ื ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืจืื•ืช, ืœื“ื‘ืจื™ื ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื”ื’ื™ืข ืืœื™ื”ื ื•ืœื’ืขืช ื‘ื”ื?

ืžื—ืงืจ ืขืœ ืฉืืœื” ื–ื• ื”ื•ื ืขื“ื™ื™ืŸ ื“ื™ ื—ื“ืฉ, ืื‘ืœ ื–ื” ื ืจืื” ืฉืื ืฉื™ื ื™ื›ื•ืœื™ื ืœืฉื™ื ืขืจืš ืจื’ืฉื™ ืจื‘ ื‘ืชืงืฉื•ืจืช ื”ื“ื™ื’ื™ื˜ืœื™ืช, ื‘ืžื™ื•ื—ื“ ืชืžื•ื ื•ืช, ืงื˜ืขื™ ื•ื™ื“ืื• ื—ืชื™ื›ื•ืช ื—ืฉื•ื‘ื™ื ืฉืœ ื”ืชื›ืชื‘ื•ืช. ืื‘ืœ ื™ืฉ ื›ืืŸ ืคืจื“ื•ืงืก: ืžื–ื›ืจืช ืฆืจื™ื›ื” ืœื”ื™ื•ืช ื ืคื•ืฆื”, ืื• ืœืคื—ื•ืช ื‘ืื•ืคืŸ ืกืคื•ื ื˜ื ื™, ืฉื”ื™ื ืชื”ื™ื” ื›ืœื™ ืจื™ืฆื” ื™ืขื™ืœ ื‘ื–ื™ื›ืจื•ืŸ. ืขื‘ื•ืจ ืžื–ื›ืจื•ืช ื“ื™ื’ื™ื˜ืœื™ื•ืช, ื–ื” ืื•ืžืจ - ืžื•ื–ืจ - ื›ื™ ืื ื—ื ื• ืฆืจื™ื›ื™ื "reaterialise" ืื•ืชื, ืชื”ืœื™ืš ื”ื“ื’ื™ืฉ ืขืœ ื™ื“ื™ ื”ืคื•ืคื•ืœืจื™ื•ืช ืฉืœ ืžื›ืฉื™ืจื™ื ื›ื’ื•ืŸ ืžืกื’ืจื•ืช ืชืžื•ื ื” ื“ื™ื’ื™ื˜ืœื™ื•ืช.

ืื ื™ ืœื•ืงื— ื ื—ืžื” ืžืŸ ื”ืขื•ื‘ื“ื” ื›ื™ ืžื–ื›ืจื•ืช ืชืžื™ื“ ื“ื•ืจืฉื™ื ืื™ื–ืฉื”ื• ื ื•ื›ื—ื•ืช ืคื™ื–ื™ืช; ื”ืงื™ืจื•ืช ืฉืœื ื• ืœื ื™ื”ื™ื• ื—ืฉื•ืคื™ื, ื•ืชืžื™ื“ ื™ื”ื™ื” ืœื™ ืžืงื•ื ืœืงืขืจืช ื”ืžื ื’ื• ื”ืžื›ื•ืขืจืช ืฉืœื™.

ืฉืชืฃ:

ื“ืคื™ื ื“ื•ืžื™ื

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