ื˜ื™ื•ืœ ืœื›ืœ: ื”ืฆื˜ืจืฃ ืœืคืจื•ื™ืงื˜ ื”ื ืกื™ืขื•ืช ืฉืœ ืœื•ื ืœื™ ืคืœืื ื˜

ื˜ื™ื•ืœ ืœื›ืœ: ื”ืฆื˜ืจืฃ ืœืคืจื•ื™ืงื˜ ื”ื ืกื™ืขื•ืช ืฉืœ ืœื•ื ืœื™ ืคืœืื ื˜

ื”ื™ื•ื, ื‘ื™ื•ื ื”ื‘ื™ื ืœืื•ืžื™ ืฉืœ ืื ืฉื™ื ืขื ืžื•ื’ื‘ืœื•ืช, ื™ื•ื ืžืื•ืฉืจ ืฉืœ ื”ืื•"ื ืฉืžื˜ืจืชื• ืœืงื“ื ื”ื‘ื ื” ืฉืœ ืื ืฉื™ื ืขื ืžื•ื’ื‘ืœื•ืช ื•ืœืขื•ื“ื“ ืชืžื™ื›ื” ื‘ื›ื‘ื•ื“ื, ื–ื›ื•ื™ื•ืชื™ื”ื ื•ืจื•ื•ื—ืชื, ืœื•ื ืœื™ ืคืœืื ื˜ ื’ืื” ืœืฉืชืฃ ืคืจื•ื™ืงื˜ ื—ื“ืฉ ืžื‘ืงืฉ ืœืขืฉื•ืช ื ืกื™ืขื•ืช ืืคืฉืจื™ ืขื‘ื•ืจ ืื ืฉื™ื ื ื•ืกืคื™ื.

ื”ืืžื•ื ื” ื”ื‘ืกื™ืกื™ืช ืฉืœื ื• ื”ื™ื ืฉื”ื ืกื™ืขื” ื”ื™ื ื›ื•ื— ืœื˜ื•ื‘ ื›ืืฉืจ ืžืชืืžื ื™ื ื‘ืฆื•ืจื” ืื—ืจืื™ืช, ืฉื”ื ืกื™ืขื” ืžืขืฉื™ืจื” ืืช ืืœื” ืฉื ื’ืขื• ื‘ื” ื™ืฉื™ืจื•ืช ืื• ื‘ืขืงื™ืคื™ืŸ. ื ืกื™ืขื” ืขื ืžื•ื’ื‘ืœื•ืช ื“ื•ืจืฉ ื”ืจื‘ื” ื”ืืจื’ื•ืŸ, ืื‘ืœ ืžื™ื“ืข ืขืœ ื ื’ื™ืฉื•ืช ื”ื•ื ืœืขืชื™ื ืงืจื•ื‘ื•ืช ืงืฉื” ืœืžืฆื•ื. ื‘ืกื‘ื™ื‘ื•ืช 50% ืžื”ืื ืฉื™ื ืขื ืžื•ื’ื‘ืœื•ืช ื™ื™ืกืข ื™ื•ืชืจ ืื ื”ื ื™ื›ื•ืœื™ื ืœื”ื™ื•ืช ื‘ื˜ื•ื—ื™ื ื™ื•ืชืจ ืžืชืงื ื™ ื ื’ื™ืฉ ื”ื™ื• ื–ืžื™ื ื™ื. ืขื ื›ืžืขื˜ ืžื™ืœื™ืืจื“ ืื ืฉื™ื ื‘ืขื•ืœื - ื–ื” ื›ืžืขื˜ 15% ืžืื•ื›ืœื•ืกื™ื™ืช ื”ืขื•ืœื - ื‘ืขืœ ืžื•ื’ื‘ืœื•ืช ืคื™ื–ื™ืช, ื ืคืฉื™ืช ืื• ื—ื•ืฉื™ืช, ืื ื—ื ื• ืžืืžื™ื ื™ื ืฉื–ื” ื—ืฉื•ื‘ ื›ื“ื™ ืœื”ื‘ื˜ื™ื— ืืช ื”ื’ื™ืฉื” ืฉืœื”ื ื”ื–ื“ืžื ื•ื™ื•ืช ื ืกื™ืขื” ืื™ื ื• ืžื•ื’ื‘ืœ.

ื“ื™ื’ ื˜ืจืื•ื˜ ื‘ืื’ื ื”ืจ ืื™ื“ื™ืœื™. ืชืžื•ื ื” ืฉืœ ืจื™ืง ื’ 'ื™ื™ืžืก /.

ืžื” ื”ืžื˜ืจื” ืฉืœ ื”ืคืจื•ื™ืงื˜ ืฉืœ ืœื•ื ืœื™ ืคืœืื ื˜ ืขื‘ื•ืจ ื›ืœ ืคืจื•ื™ืงื˜?

ื”ืžื˜ืจื” ืฉืœื ื• ื”ื™ื ืœื”ืคื•ืš ืืช Lonely Planet ืœืกืคืงื™ืช ื”ืžื•ื‘ื™ืœื” ื‘ืขื•ืœื ืฉืœ ืžื™ื“ืข ื ืกื™ืขื” ื ื’ื™ืฉ, ื”ื ืžืœ ื”ืจืืฉื•ืŸ ืฉืœ ื”ืฉื™ื—ื” ืœื›ืœ ืฆืจื›ื™ ื”ื ืกื™ืขื•ืช ื”ื ื’ื™ืฉื™ื, ืœื ืจืง ืขื‘ื•ืจ ืื ืฉื™ื ืขื ืžื•ื’ื‘ืœื•ืช, ืืœื ืขื‘ื•ืจ ื›ืœ ืื—ื“ ืขื ื‘ืขื™ื•ืช ื’ื™ืฉื”.

ืื– ืžื” ื‘ื“ื™ื•ืง ืื ื—ื ื• ืžืชื›ื•ื•ื ื™ื ืœืขืฉื•ืช?

ืื ื• ืžืืžื™ื ื™ื ื›ื™ ื›ืœ ื–ื” ืขืœ ื”ืงื”ื™ืœื”. Lonely Planet ื›ื‘ืจ ืžืืจื—ื”ืงื”ื™ืœื” ื”ื’ื“ื•ืœื” ื‘ื™ื•ืชืจ ื‘ืขื•ืœื, ื”ื™ื“ื•ืขื” ื‘ื™ื•ืชืจ, ืžื›ื•ื‘ื“ ืžืื•ื“ ืชื›ื•ืคื™ื ื‘ืื™ื ื˜ืจื ื˜ ื ืกื™ืขื•ืช; ืื ื—ื ื• ืจื•ืฆื™ื ืœื”ืจื—ื™ื‘ ืืช ื–ื” ืœืงื”ื™ืœืช ื”ื ืกื™ืขื•ืช ื ื’ื™ืฉ. ืื™ืŸ ืงื‘ื•ืฆื” ืฉืœ ืื ืฉื™ื ืžืชืื™ืžื™ื ื™ื•ืชืจ ืœื”ืขืจื™ืš ืืช ื”ื ื’ื™ืฉื•ืช ืฉืœ ื”ืžืงื•ืžื•ืช ืžืืฉืจ ืืœื” ืขืฆืžื ืžื•ืฉืคืขื™ื ื‘ืขื™ื•ืช ื’ื™ืฉื” ื•ืœื ื™ื•ืชืจ ืžื•ื˜ื™ื‘ืฆื™ื” ืœืกืคืง ื™ื™ืขื•ืฅ ื•ื”ืžืœืฆื•ืช ืขื‘ื•ืจ ืขืžื™ืชื™ื”ื. ืื ื—ื ื• ืžืชื›ื•ื•ื ื™ื ืœืชืช ืœืงื”ื™ืœื” ืฉืœื ื• ืืช ื”ืคืœื˜ืคื•ืจืžื” ืœื—ืœื•ืง ืืช ื”ืžื™ื“ืข ื•ื”ื ื™ืกื™ื•ืŸ ืฉืœื”ื, ื“ืจืš ืคื•ืจื•ื ื”ืขืฅ ื”ืงื™ื™ื ืฉืœื ื•, ื•ื‘ืืžืฆืขื•ืช ืขืจื•ืฆื™ ืžื“ื™ื” ื—ื‘ืจืชื™ืช ื›ื’ื•ืŸ Google+, Twitter, Tumblr ื•- Pinterest.

ื”ื“ื‘ืจ ื”ืจืืฉื•ืŸ ืฉืื ื—ื ื• ืžืชื›ื•ื•ื ื™ื ืœืขืฉื•ืช ื”ื•ื ืœื”ืงืฉื™ื‘! ืจื‘ื™ื ืžื›ื ื™ื›ื™ืจื• ืื• ื™ื“ืขื• ืขืœ ืžื™ืฉื”ื• ืฉืื•ืœื™ ื™ืชืงืฉื” ืœื’ืฉืช ืœื›ืœ ื”ื”ื–ื“ืžื ื•ื™ื•ืช ืฉื™ืฉ ืœื ืกื™ืขื” ืœื”ืฆื™ืข, ื•ื‘ืจืฆื•ื ื›ื ืœื™ื™ื“ืข ืื•ืชื ื• ืขืœ ืžื” ืฉืืชื ื—ื•ืฉื‘ื™ื ืฉืื ื—ื ื• ื™ื›ื•ืœื™ื ืœืขืฉื•ืช ื›ื“ื™ ืœืชืžื•ืš ื‘ื”ื. ื‘ื™ืŸ ืื ื–ื” ืขื–ืจื” ืขื ืชื›ื ื•ืŸ, ื™ื™ืขื•ืฅ ื›ื™ืฆื“ ืœื”ืชืžื•ื“ื“ ืขืœ ื”ื›ื‘ื™ืฉ ืื• ืžืฉื”ื• ืื—ืจ ืœื’ืžืจื™; ืคืฉื•ื˜ ืœืฉืœื•ื— ื“ื•ืืจ ืืœืงื˜ืจื•ื ื™ [email protected]

ื‘ืขื•ื“ ื”ืจืขื™ื•ื ื•ืช ืฉืœืš ื–ื•ืจืžื™ื, ื ืคืจืกื ืกื“ืจื” ืฉืœ ืžืืžืจื™ื ืขืœ lonelyplanet.com ื ื›ืชื‘ ืขืœ ื™ื“ื™ ืื ืฉื™ื ืžื•ืฉืคืขื™ื ื‘ืขื™ื•ืช ื’ื™ืฉื” ืฉื•ื ื•ืช.

ืคืจื•ื™ืงื˜ ื”ืคื™ื™ืœื•ื˜ ืฉืœื ื• ื™ื”ื™ื” ื ื’ื™ืฉ ืžืœื‘ื•ืจืŸ & ืกืคืจ ืืœืงื˜ืจื•ื ื™ ื•ื™ืงื˜ื•ืจื™ื” ืฉื›ืŸ ืคื•ืจืžื˜ ื–ื” ื”ื•ื ื”ืžื“ื™ื•ื ื”ื–ื•ืœื” ื‘ื™ื•ืชืจ ื”ืžืชืื™ื ืขื‘ื•ืจ ืจื‘ื™ื ืขื ื‘ืขื™ื•ืช ื’ื™ืฉื”. ืžืœื‘ื•ืจืŸ ื”ื™ื ื’ื ืฉื Lonely Planet ื›ื‘ืจ headquartered ืขื‘ื•ืจ ืจื•ื‘ ื”ืงื™ื•ื ืฉืœื ื•, ืžื” ืฉื”ื•ืคืš ืื•ืชื• ืžืงื•ื ื˜ื‘ืขื™ ื‘ืฉื‘ื™ืœื™ (ืœืฉืขื‘ืจ ืžื ื”ืœ ื”ืขืจื™ื›ื” ืฉืœ Lonely Planet, ื•ืื ื™ quadriplegic) ืœื”ื•ื‘ื™ืœ ืืช ื”ืคืจื•ื™ืงื˜. ืฉื•ื‘, ืื ื™ืฉ ืœืš ืจืขื™ื•ื ื•ืช ื”ืงืฉื•ืจื™ื ืกืคืฆื™ืคื™ืช ืœืคืจื•ื™ืงื˜ ื–ื”, ื™ืจื™ื“ื” ืœื ื• ืฉื•ืจื” [email protected] ืขื ื›ื•ืชืจืช ื”ื ื•ืฉื 'ื ื’ื™ืฉ ืžืœื‘ื•ืจืŸ'.

ืฉืœื’, ืกืœืืœื•ื ื•ืžื”ื™ืจื•ืช ื’ื‘ื•ื”ื” ืื™ื ื ืžื”ื•ื•ื™ื ืžื›ืฉื•ืœ ืœืฉืžื—ืช ืกืคื•ืจื˜ ื”ื—ื•ืจืฃ. ืชืžื•ื ื” ืžืืช ืื ื“ืจื™ืื” ื’'ื”ืŸ ืงื ื“ื™ โ€‹โ€‹/ ืฆื™ืœื•ื.

ื”ื™ื›ืจื•ืช ืขื ื”ืงื”ื™ืœื” ื”ื—ื“ืฉื” ืฉืœื ื• ื‘- Google+

ื›ื‘ืจ ื–ืžืŸ ืจื‘ ืขื ืฃ ื ื•ืกืขื™ื ืขื ืžื•ื’ื‘ืœื•ืช ืขืœ ืขืฅ ืชื™ืจืก, ืื‘ืœ ื–ื” ืงืฆืช ื‘ืฉื™ืžื•ืฉ. ืื ื• ืžืืžื™ื ื™ื ื›ื™ ื—ืœืง ืžื”ืกื™ื‘ื” ืœื›ืš ื˜ืžื•ืŸ ื‘ื›ืš ืฉืจื•ื‘ ื”ืžื™ื“ืข ื”ื ื“ืจืฉ ืขืœ ื™ื“ื™ ืื ืฉื™ื ืขื ื‘ืขื™ื•ืช ื’ื™ืฉื” ืฆืจื™ืš ืœื”ื™ื•ืช ืžืฉื•ืชืฃ ื‘ืคื•ืจืžื˜ ืื—ืจ ื›ื“ื™ ืคื•ืจื•ื ืจื’ื™ืœ, ื‘ืžื™ื•ื—ื“ ื‘ืขื™ื“ืŸ ื”ื“ื™ื’ื™ื˜ืœื™ ืฉื‘ื• ื–ื” ื›ืœ ื›ืš ืงืœ ืœืฉืชืฃ ืชืžื•ื ื•ืช ืงื˜ืขื™ ื•ื™ื“ืื•, ื•ืื™ืคื” ื‘ืœื•ื’ื™ื ื”ืคืš ื›ืœ ื›ืš ื ืคื•ืฅ.

ืœื›ืŸ ืื ื• ืฉืžื—ื™ื ืœื”ื–ืžื™ืŸ ืื•ืชืš ืœื”ืฆื˜ืจืฃ ืœืงื”ื™ืœื” ื”ื—ื“ืฉื” ืฉืœื ื• ื‘- Google+ ื›ื“ื™ ืœืฉืชืฃ ืืช ื”ื—ื•ื•ื™ื•ืช ืฉืœืš ืœึฐื”ึทืฆึดื™ื’ ืื ืฉื™ื ืื—ืจื™ื ืžื” ื”ื ื™ื›ื•ืœื™ื ืœืฆืคื•ืช ื›ืืฉืจ ื”ื ืžื‘ืงืจื™ื ืื˜ืจืงืฆื™ื” ืžืกื•ื™ืžืช, ืžืœื•ืŸ, ื‘ื™ืช ืงืคื” ื•ื›ื• 'ื›ืœ ืกื•ื’ื™ื™ืช ื’ื™ืฉื” ืฉืœ ืื“ื ืฉื•ื ื”, ืขืœ ืคื™ ืจืžืช ื”ื™ื›ื•ืœืช ืฉืœื”ื ื•ืืช ืกื•ื’ ืฉืœ ื ื›ื•ืช, ื•ืืช ื”ื“ืจืš ื”ื™ื—ื™ื“ื” ืœื”ื ื‘ืืžืช ืœืฉืคื•ื˜ ืื ืžืงื•ื ืžืชืื™ื ืขื‘ื•ืจื ื”ื•ื ื™ื›ื•ืœ ืœืจืื•ืช ืืช ื–ื” ืื• ืœืงืจื•ื ืขืœ ื–ื” ื‘ืคื™ืจื•ื˜. ื‘ื•ืื• ื•ื”ืฆื˜ืจืคื• ืืœื™ื ื• - ื•ืขื–ืจื• ืœื ื• ืœื‘ื ื•ืช ืงื”ื™ืœื” ืฉื™ื›ื•ืœื” ืœืฉื ื•ืช ืืช ื—ื™ื™ื”ื ืฉืœ ืžื™ืœื™ื•ื ื™ ื ื•ืกืขื™ื ื‘ืจื—ื‘ื™ ื”ืขื•ืœื.

ื ื’ื™ืฉื•ืช ืœื›ืœ: ื”ืžืœืฆื•ืช ื”ืื•"ื

ืื ื—ื ื• ืจื—ื•ืงื™ื ืžืœื”ื™ื•ืช ืœื‘ื“ ืขืœ ื”ืžื—ื•ื™ื‘ื•ืช ืฉืœื ื• ืœื˜ื™ื•ืœ ื ื’ื™ืฉ. ื”ืžืœืฆื•ืช ืืจื’ื•ืŸ ื”ืชื™ื™ืจื•ืช ื”ืขื•ืœืžื™ ืฉืœ ื”ืื•"ื (UNWTO) ื‘ื ื•ืฉื "ืชื™ื™ืจื•ืช ื ื’ื™ืฉ ืœื›ืœ" (2013) ืื•ืฉืจื• ืขืœ ื™ื“ื™ ื”ืขืฆืจืช ื”ื›ืœืœื™ืช. ื”ื”ืžืœืฆื•ืช ืžืชื•ื•ืช ืฆื•ืจื” ืฉืœ ืชื™ื™ืจื•ืช ืฉืชืืคืฉืจ ืœืื ืฉื™ื ืขื ื“ืจื™ืฉื•ืช ื’ื™ืฉื” ืœื ืกื•ืข ื‘ืื•ืคืŸ ืขืฆืžืื™ ื‘ืืžืฆืขื•ืช ืžื•ืฆืจื™ื ื•ืฉื™ืจื•ืชื™ื ืชื™ื™ืจื•ืชื™ื™ื ืžืขื•ืฆื‘ื™ื ืื•ื ื™ื‘ืจืกืœื™ืช.ื”ืžืœืฆื•ืช ืืœื” ืคื•ืชื—ื• ื‘ืžืกื’ืจืช ืืžื ืช ื”ืื•"ื ื‘ื“ื‘ืจ ื–ื›ื•ื™ื•ืชื™ื”ื ืฉืœ ืื ืฉื™ื ืขื ืžื•ื’ื‘ืœื•ืช ืžืฉื ืช 2007, ืืžื ืช ื–ื›ื•ื™ื•ืช ื”ืื“ื ื”ืจืืฉื•ื ื” ืฉืื•ืžืฆื” ื‘ืžืื” ื” -21, ืฉื ื—ืชืžื” ืขืœ ื™ื“ื™ 158 ืžื“ื™ื ื•ืช ื•ืืฉืจืจื” ืขืœ ื™ื“ื™ 138 ืžื“ื™ื ื•ืช (ืฉืืžื ื ื˜ืจื ื”ื•ื’ืฉื” ืขืœ ื™ื“ื™ ืืจืฆื•ืช ื”ื‘ืจื™ืช).

ืžื“ืจื™ืš ื‘ื ื•ืฉื 'ืชื™ื™ืจื•ืช ื ื’ื™ืฉ ืœื›ื•ืœื' ืฆืคื•ื™ ืœืฆืืช ืœืื•ืจ ื‘ืกื•ืฃ 2013, ืฉื ื•ืขื“ ืœื”ื ื—ื•ืช ืืช ื‘ืขืœื™ ื”ืขื ื™ื™ืŸ ื‘ืชื—ื•ื ื”ืชื™ื™ืจื•ืช ื›ื™ืฆื“ ืœืฉืคืจ ืืช ื”ื ื’ื™ืฉื•ืช ืœื™ืขื“ื™ื ืชื™ื™ืจื•ืชื™ื™ื, ืžืชืงื ื™ื ื•ืฉื™ืจื•ืชื™ื ื‘ืจื—ื‘ื™ ื”ืขื•ืœื. ื”ืคื™ืชื•ื— ืฉืœ ื”ืžื“ืจื™ืš ื”ื•ื ืžืืžืฅ ืžืฉื•ืชืฃ ื‘ื™ืŸ UNWTO, ื”ืจืฉืช ื”ืื™ืจื•ืคื™ืช ืขื‘ื•ืจ ืชื™ื™ืจื•ืช ื ื’ื™ืฉ (ENAT) ื•ืฉื ื™ ืžื•ืกื“ื•ืช ืกืคืจื“ื™ืช, ืงืจืŸ ACS ื•ืงืจืŸ ONCE.

ื›ืคื™ ืฉืžื–ื›ื™ืจ ื”ืื•"ื, ื˜ืืœื‘ ืจื™ืคืื™, ืื•ืžืจ ื›ื™ "ืขืœื™ื ื• ืœื‘ื•ื ื•ืœื”ืขืจื™ืš ื›ื™ ื”ืชื™ื™ืจื•ืช ื”ื ื’ื™ืฉื” ืื™ื ื” ืจืง ืœื˜ื•ื‘ืช ืื ืฉื™ื ืขื ืžื•ื’ื‘ืœื•ื™ื•ืช ืื• ืฆืจื›ื™ื ืžื™ื•ื—ื“ื™ื, ืืœื ื”ื™ื ืชื•ืจืžืช ืœื›ื•ืœื ื•". ื™ื•ืชืจ ื•ื™ื•ืชืจ ื’ื•ืคื™ ืชื™ื™ืจื•ืช ื‘ืขื•ืœื ืžืชื—ื™ืœื™ื ืœื”ื‘ื™ืŸ ื–ืืช. ืขืœ ื™ื“ื™ ืื™ืจื•ื— ื”ืื•ืœื™ืžืคื™ืื“ื”, VisitEngland ื• VisitScotland ื”ื•ื‘ื™ืœื• ืืช ื”ื“ืจืš ืขืœ ื™ื“ื™ ืžืชืŸ ืชืžื™ื›ื” ืงื•ื ืงืจื˜ื™ืช ื”ื ื—ื™ื•ืช ืœืขืกืงื™ื ืขืœ ื™ื“ื™ ืžืชืŸ ื—ืกื•ืช ืœืืชืจ ื”ืื™ื ื˜ืจื ื˜ ื‘ื‘ืจื™ื˜ื ื™ื” ื”ืคืชื•ื—ื”.

ื›ืคื™ ื”ืžื•ืžื ื˜ื•ื ืื•ืกืคืช, ืœืžื” ืœื ืœื”ืฆื˜ืจืฃ ืืœื™ื ื• ื‘ื—ื™ื‘ื•ืง ื“ืจื›ื™ื ืฉื•ื ื•ืช ืœื ืกื•ืข ื•ืœืฉืชืฃ ืืช ืžื” ืฉืื ื—ื ื• ืœื•ืžื“ื™ื ืœืื•ืจืš ื”ื“ืจืš?

ื”ืฆื˜ืจืฃ ืœืงื”ื™ืœืช Lonely Planet ืขื‘ื•ืจ ื›ืœ ื”ืงื”ื™ืœื” ื‘- Google+ ืขื›ืฉื™ื•.

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